Photo by Innerbody Research
If you’ve noticed an increase in supplements for kids over the past couple of years, you’re not imagining things. Children’s health product sales increased by 18.5% in 2021, over double that of the adult market, which only grew 7.5% in comparison.1 As sales boom, you’ll often find that more and more new products — all claiming to be better than the rest — start popping up across the market. With so many options available, how can you determine which is right for your family’s unique needs?
For this guide, we did the research, tested the products ourselves, and laid out all the pros, cons, and details of the best kids' vitamins of 2025 to help you find the right product for you and your children.
If you’re in a hurry, see our summary of recommendations below. And for more information, read on to see how we came to our decisions.
Over the past two decades, Innerbody Research has helped tens of millions of readers make more informed decisions involving staying healthy and living healthier lifestyles.
For our guide to the best kids’ vitamins, we spent over 75 hours investigating the competitive landscape, conducting thorough research on the contenders (including combing through 60+ scientific studies, journals, and other literature), interacting with customer service, purchasing the products, and testing them ourselves — all to provide you with the most up-to-date and accurate information and recommendations. As the kids’ vitamin market and research on vitamins evolve, so will the content of this guide.
Additionally, like all health-related content on this website, this review was thoroughly vetted by one or more members of our Medical Review Board for accuracy.
When evaluating kids’ vitamins, we judged them based on criteria that we felt were most important to parents or guardians in search of vitamins for their children: the products’ safety, effectiveness, cost, convenience, and taste.
Let’s take a look at which of our picks came out on top in each category.
Winner: First Day
While all of our top picks undergo rigorous third-party testing for safety, purity, and potency, First Day exceeds these fundamental measures in a couple of ways. For one thing, First Day notes that its products are tested “at least three times” throughout the manufacturing process for purity and potency. On top of that, its gummies (like Llama Naturals’ gummies) are made in Germany, where supplements are regulated as strictly as food and are subjected to random sample checks.2
For another, out of our top picks, First Day is the only one not to have any nutrient hit or surpass 100% of the recommended Daily Value (DV), which falls right in line with what experts generally recommend for kids’ vitamins.3 They say that a vitamin should be a supportive supplement, not the sole provider of a child’s nutrients.
While vitamins are important for proper health and well-being, over-supplementation can pose a risk. For example, it’s particularly dangerous for younger children to have too much vitamin A (and also far easier for them to get too much due to their smaller body size), so we prefer to see companies err on the side of caution and — like First Day — only give kids what they need, or at least aim for less than 100% DV across the board.4
Winner: First Day
We chose First Day as our pick for efficacy because of its supplement delivery method — gummies (more on that in a moment) — and the rigorous, consistent testing for potency the company’s products undergo throughout the manufacturing process. While our other picks also go through extensive third-party testing, only First Day is tested at least three times. (In fairness to Llama Naturals, it also mentions testing its product multiple times, but the frequency isn’t specified.)
A lot of the effectiveness of a multivitamin comes down to the nutrients involved and how well your body can use them (their bioavailability). Unfortunately, while there have been multiple studies on the bioavailability of certain, specific nutrients in different forms — like vitamin C or vitamin D — there really hasn’t been much of any research on that of most active ingredients, let alone entire multivitamins.5 6 7 According to a 2023 review, this is because “such studies are expensive and complicated.” So we have to make judgments using the information we have.7
In a pair of separate studies comparing tablets with capsules or liquid forms of two different pharmaceutical drugs, the bioavailability remained the same no matter the form.8 9 However, other studies have shown that vitamin C in liquid form and vitamin D gummies had higher bioavailability than traditional tablets.5 6 Though these studies involve vastly different active ingredients, they may suggest that gummies and liquids have a bioavailability advantage.
Additionally, the pre-measured doses of gummies can offer a slight edge in effectiveness over the potential for human error when measuring liquid supplements. It’s easy to accidentally pour too much or too little, which may (albeit minorly) alter how “effective” the dose is.
So, to summarize, we ultimately chose First Day for efficacy over our liquid vitamin pick, Mary Ruth’s Liquid Morning — still a close second here — due to currently available research, the former’s comprehensive testing, and the consistency that pre-dosed gummies can provide. As the research into vitamin delivery forms (hopefully) develops in the near future, we’ll update this guide accordingly.
Winner: OLLY Kids’ Multi Worms
Whether for adults or children, supplements tend to be pricey. For our best kids’ vitamin picks, we chose OLLY Kids’ Multi Worms as the best budget option due to its low up-front cost and low price per daily dose. This product is available in two different sizes (with mildly confusing names):
We’re unsure why one size is named based on servings while the other is based on the total gummy count, but the bullet points above should clarify things.
Naming concerns aside, let’s take a quick look at how a 35-serving bottle of OLLY’s Kids’ Multi Worms compares in price to a 30-day supply from some of our other top picks.
Note: SmartyPants vitamins are sold on Amazon, so the prices can fluctuate.
OLLY | First Day | SmartyPants | |
---|---|---|---|
Gummies per unit | 70 | 60 | 120 |
Servings per unit | 35-70 | 30 | 30 |
One-time purchase price | $13.99 | $39 | Around $20 |
One-time cost per serving | $0.20-$0.40 | $1.30 | $0.91 |
Subscription cost | $11.89 | $33.15 | Around $18 |
Subscription cost per serving | $0.17-$0.34 | $1.11 | $0.60 |
As you can see, OLLY's gummies are much more affordable than both our most expensive pick, First Day, and one of our averagely priced picks, SmartyPants. We’ll delve into more pricing details, including the savings potential from buying the 100-count bottle, in OLLY’s dedicated product section later on.
Winner: Hiya Kids’ Daily Iron
When you’re trying to get your child to take a supplement — something they very well may not want to do — the less difficulty, the better. A majority of our picks for kids' vitamins generally require taking multiple gummies (often two or three) or a specific measurement of liquid. Hiya Kids’ Daily Iron, on the other hand, offers a daily serving of a single chewable tablet. It’s not the best-tasting option of our top picks, but it does offer the quickest dosing option of the bunch — and sometimes that’s all you need.
When it comes to purchasing, Hiya’s offerings are only available as recurring deliveries. If you like the product, then this adds to the convenience. If you don’t, then you’ll have to go through a back-and-forth email chain with customer support to cancel — which is far from convenient. Ultimately, the overall convenience of Hiya as a service depends on how you intend to interact with it. But the supplement itself is still the most convenient delivery method of our top picks.
If you want easy subscription management, First Day lets you cancel with the click of a button. And a few of our other picks, like SmartyPants and Barlean’s, are available on Amazon, which has pretty straightforward subscription management, too.
Winner: OLLY Kids Multi Worms
Flavor-wise, OLLY Kids Multi Worms were our testers’ favorite out of all the kids’ vitamins they tried; they’re quite tasty, and they could legitimately pass for actual non-vitamin gummy worms. However, while this can be great for getting kids to take their vitamins, it could also increase the risk of them taking too many.38
If this is a concern, then our team’s second favorite for taste, First Day, could be an alternative. First Day’s vitamins and probiotics are fruity and flavorful without being mistakable for an actual snack or piece of candy. If your child is particularly picky when it comes to vitamins, then OLLY’s Multi Worms could still be a great option, but we do advise keeping the potential risks in mind.
On the opposite end of the flavor spectrum, our testers found Llama Naturals to be the least enjoyable of the multivitamins — and Hiya’s iron supplement wasn’t far behind. The former has a strong “vitamin” taste to its gummies, while the latter is a chewable tablet that seems like it wants to be both fruity and chocolatey at the same time but doesn’t achieve either.
When it comes to our liquid vitamin and supplement picks, Mary Ruth’s offerings are pretty middle-of-the-road; they’re enjoyable enough for vitamins. Barlean’s omega-3 for kids, on the other hand, is quite delicious for a fish oil supplement; you can’t taste the fish at all, only tangerine. One tester found it mixed very well with yogurt and smoothies — and they even felt it works decently on top of vanilla ice cream.
Insider Tip: If you’re looking for inspiration on what you can mix Barlean’s into, the company has a page on its website dedicated to recipes — including smoothies, oatmeal, popsicles, and more.
The chart below offers a quick overview of how our top kids’ vitamin picks compare in several important ways, such as one-time purchase costs (rounded up to the nearest dollar), serving sizes, servings per bottle, and more.
Note: Whether for kids or teens, First Day’s products cost the same, so we grouped them together. And the purchase button on SmartyPants’ website links to its Amazon store, where price changes happen regularly; hence, the “varies” under the price column.
A multivitamin for kids should be generally safe, especially when it’s one intended for their age group and taken in appropriate amounts. And when it comes to the top picks in our guide, they’re all third-party tested for safety. Of course — no matter which vitamin you choose — we always recommend asking your pediatrician before starting your child on anything new.
However, as with any supplement, there can still be some risks. Overall, experts agree that a kids’ multi should be more like a backup measure than the sole provider of a child’s key nutrients. According to Dr. Angela C. Mattke, M.D., from the Mayo Clinic, children’s multivitamins “shouldn't give more than 100% of the Daily Value of vitamins and minerals.”2 Despite this, a majority of children’s vitamins (even some of our top picks) give kids multiple nutrients at 100% or more. Frequently giving kids too much of their percent DV (%DV) of certain nutrients can lead to dangerous over-supplementation.10
Generally, this risk comes from vitamins that aren’t water-soluble. With water-soluble vitamins, any excess is excreted in the urine and won’t build up in the body. Fat-soluble vitamins, on the other hand, can build up over time and lead to toxicity.11
The fat-soluble vitamins are A, D, E, and K.11 Now, it’s still important that your child gets enough of these for proper growth and development, but it’s also important to make sure they aren’t taking too much. Here are some risks of fat-soluble vitamins:
Due to their lower body mass, younger children are at a higher risk of vitamin A toxicity (hypervitaminosis A) from small doses.3 12 Toxicity can lead to softening of the child’s skull bone, double vision, irritability, liver damage, bone pain, and more. If your child regularly consumes meat, fish, eggs, or dairy products, then vitamin A supplementation at or above 100% DV may be risky.12
While vitamin D toxicity (hypervitaminosis D) is rarely seen in pediatrics,13 moderate levels of the vitamin can lead to hypercalcemia, or too much calcium in the blood.14 Symptoms of hypercalcemia include frequent urination, thirst, fatigue, bone pain, headaches, stomach upset, constipation, muscle aches, and weakness, among others.14
Though vitamin K toxicity is rare,17 adverse effects may include anemia, jaundice, and kernicterus (a form of neurological damage).18 This vitamin is also found in leafy green vegetables, cruciferous vegetables, fish, meat, eggs, and fortified cereals,19 so a diet rich in those foods mixed with high vitamin K supplementation may increase toxicity risk.
It’s worth mentioning that none of our top picks have nutrients in amounts that approach Tolerable Upper Intake Levels (UL) — this is the maximum daily intake of a nutrient that’s unlikely to result in adverse effects, meaning you should aim to get less than the UL per day.20 However, if your child eats a diet rich in a nutrient and then takes a vitamin containing it, they could cross that threshold. For instance, as mentioned above, if your child regularly eats a fair amount of meat, fish, eggs, dairy, or leafy greens, then they may already be getting enough vitamin A — and adding a supplement with 100% DV, or more, could be risky.12
This is one of many reasons why communicating with your child’s doctor is important when picking a multivitamin.
Additionally, some other potential ingredients found in kids’ multivitamins (or standalone supplements) — iron, omega-3s, and probiotics — come with a few potential risks of their own, such as the following:
Just like those meant for adults, multivitamins for kids work in various ways due to their assortment of ingredients — the different vitamins and minerals they contain. Each vitamin and mineral works in its own way to help support your health and overall well-being.
Let’s first go over the various vitamins and how these necessary nutrients help to support your (and your child’s) well-being:11 23
Now, let’s pivot to the functions of a few important minerals that are commonly found in some — but not all — multivitamins:23
Finally, as probiotics (along with pre- and postbiotics) and omega-3s are found in some multivitamins, let’s quickly go over how they work:
According to experts, most kids (even picky eaters) don’t really need a multivitamin, but it can be a good backup. As Cleveland Clinic pediatrician Dr. Laura O’Connor, MD, puts it, kids’ multivitamins are similar to an insurance policy: “You don’t need it, but it’s a good idea.”29 So, as long as their doctor gives the okay, kids’ vitamins and supplements can be an option for almost any child.
However, for some children, a multivitamin may actually be necessary for proper growth and development. These groups of children include — but aren’t limited to — those who:29
Generally, kids’ vitamins are made for a few age groups of children:
Some vitamins are made with all of these groups in mind — like Mary Ruth’s Liquid Morning — while others may focus on only one or two. Here are the age groups each of our top picks are intended for:
Ages 2-3 | Ages 4+ | Teens 13+ | |
---|---|---|---|
First Day Kids' Daily Enrichment | |||
First Day Kids' Belly-Biotic | |||
First Day Teens' Defense Starter Pack | |||
OLLY Kids Multi Worms | |||
SmartyPants Kids Multi & Fiber | |||
Mary Ruth’s Liquid Morning | |||
Mary Ruth’s Organic Toddler Multi Liquid Drops | |||
Llama Naturals Kids Multivitamin Gummies | |||
Barlean's Omega Pals Hooty Fruity Tangerine | |||
Hiya Kids’ Daily Iron |
Note: Mary Ruth’s multivitamins are actually intended for age groups outside of the norm. The Organic Toddler Multivitamin Liquid Drops are for kids ages 1-3, while Liquid Morning is for kids 1-3, kids 4-13, and kids or adults 14 and older.
Best for most kids, best for older kids and teens, and best probiotic for kids
Photo by Innerbody Research
First Day follows the philosophy that “more isn't always better” when it comes to multivitamins, striving to give kids only what they need and avoid over-supplementation. Out of all our top picks, only First Day’s multivitamin doesn’t give kids or teens 100% DV of any nutrient. This falls in line with the recommendation from Mayo Clinic doctor Angela C. Mattke, M.D., that children’s vitamins shouldn’t exceed 100% DV of their vitamin and mineral needs.2 It also adheres to experts’ guidance that kids’ multivitamins should play a supportive or backup role rather than act as the sole source of a child’s key nutrients.29 30
In terms of safety, First Day’s products are made in a GMP-certified facility in Germany. When it comes to supplements, the German Federal Institute for Risk Assessment (BfR) notes:
“As food supplements are foods, they are covered by the basic provisions of the German Food and Feed Code of Law (LFGB) as well as all other legislation of the European Union in the area of food law. Amongst other things, foods must be safe, consumers may not be misled by the information on the package, and disease-related claims are prohibited.”4
Additionally, supplements made in Germany are subjected to random sample checks by official monitoring bodies.4 This is all in addition to First Day’s multiple (“at least three times”) third-party testing efforts for potency and purity throughout the manufacturing process.
In the following sections, we cover some of the most important and relevant details of the First Day products we chose for this guide. You can also learn more about First Day in our full review.
First Day’s kids’ products are intended for children 4+, and, as mentioned above, the vitamins don’t approach 100% or more of their DV of any nutrient — most are around 25% DV. Llama Naturals, when given to a child 4+, comes close to doing the same, but it still gives kids in that age group 100% DV of vitamin D.
Pivoting to the Kids' Belly-Biotic, all First Day probiotics contain the same prebiotic: gold kiwifruit powder. This prebiotic (food for the probiotics) appears to positively affect the gut microbiome for as long as you take it.31 Now, the strains in this kids’ product include Lactobacillus paracasei MCC1849 and Bacillus coagulans SNZ 1969. The former reduced the duration of cold symptoms in a 2023 study,32 and the latter boosted gut motility (reduced constipation) in a separate 2017 study.33
If you’ve ever looked for a vitamin for your teen, you may have noticed that the market isn’t exactly flourishing with options (SmartyPants and Mary Ruth’s are some of the few other brands to offer them). Toddlers, kids, and adults are typically the main focus of supplement manufacturers, while teens often get left behind — and this is especially true when it comes to other supplements, like probiotics. Though teens may be able to take a children’s or adult’s probiotic, we appreciate the fact that First Day created one specifically with this age group in mind.
During one’s teen years, an often stressful period filled with rapid-fire changes, it can be important to ensure they’re getting the support they need to stay healthy. We specifically chose First Day’s bundle, which includes a probiotic for gut health, because functional gastrointestinal disorders (FGID) are actually quite common in adolescents, according to researchers.34 35
First Day’s Teens’ Gut Sustainer contains the same prebiotic as the kids’ probiotic — gold kiwifruit powder — along with the strains FloraSMART (Lactobacillus casei 327) and Bacillus coagulans SNZ 1969. Both of these strains appear to have the ability to boost gut motility.33 36 And a review on the use of probiotics, in general, for gastrointestinal disorders in the pediatric population (age 18 and younger) found them to be “effective complementary therapies.”37
Perhaps First Day's biggest drawback is its cost; even with subscription discounts, First Day products are some of the most expensive supplements in our guide.
All of the company’s product lines (for kids, teens, and adults) follow the same pricing structure. Here’s the cost breakdown:
Multivitamin | Probiotic | Multi and probiotic bundle | |
---|---|---|---|
One-time price | $39 | $49 | $79 |
One-time cost per serving | $1.30 | $1.63 | $1.32 (per serving of each supplement) |
Subscription price | $33.15 | $41.65 | $67.15 |
Subscription cost per serving | $1.11 | $1.39 | $1.12 (per serving of each supplement) |
Compared to OLLY’s $17.99 price for a 100-count bottle of its gummies, $39 for a multi is quite a big difference. The bundle can make the cost per serving of each First Day supplement a bit more tolerable, but that’s still roughly a $70-$80 purchase. However, the company does offer a 45-day money-back guarantee on your first purchase (similar to Llama Natural’s 30-day policy). So, if you find First Day isn’t the right fit for your family, you can reach out to customer service and get a refund.
Best budget option
Photo by Innerbody Research
OLLY Kids Multi Worms stand out as our best budget choice due to the impressively low cost per bottle and cost per serving. This NSF-certified multi is intended for kids aged 2-3 and 4+, and only a handful of water-soluble vitamins in the product go up to or over 100% DV.
While we’d prefer to see zero nutrients hit that 100% line, we’re happy that OLLY at least hits it only with water-soluble vitamins, which won’t build up in a child’s body.
Taste-wise, the OLLY Kids Multi Worms were our testers’ favorite; they felt these gummy vitamins were indistinguishable from normal gummy worms in both flavor and texture. As we’ve mentioned previously, this can be great for kids who put up a particularly tough fight against taking other vitamins, but it can also be a risk for overdose if your child thinks of them as candy and seeks out more of them.38 Given the risk, the Multi Worms — and other vitamins or supplements — should always be kept out of reach of children. If you’d prefer a tasty but less candy-like vitamin, First Day was our testers’ close runner-up for taste.
There are two different package sizes of OLLY’s Kids Multi Worms, divided into three products:
Unfortunately, the 100-serving option doesn’t have a refill pouch available, nor can you subscribe to save 15% on recurring deliveries — but it still ends up being the most cost-effective one as a single purchase. The chart below shows how the pricing works out.
Note: The products' names can make this a little confusing, but depending on your child’s age (2-3 or 4+), the 35-serving options offer 70 or 35 servings, and the 100-count option offers 100 or 50 servings.
35-serving container | 35-serving refill pouch | 100-count container | |
---|---|---|---|
Gummies per unit | 70 | 70 | 100 |
Servings per unit | 35-70 | 35-70 | 50-100 |
One-time purchase price | $13.99 | $13.49 | $17.99 |
One-time cost per serving | $0.20-$0.40 | $0.19-$0.39 | $0.18-$0.36 |
Subscription cost | $11.89 | $11.47 | N/A |
Subscription cost per serving | $0.17-$0.34 | $0.16-$0.33 | N/A |
In comparison, a one-month supply of vitamins from First Day is $39, or $33.15 with a subscription. Even with a subscription discount, First Day is still nearly double the cost of a one-time purchase of 100 OLLY’s Kids Multi Worms — the latter of which would get you up to a three-month supply instead.
Best for toddlers and best liquid multivitamin
Photo by Innerbody Research
Mary Ruth’s earned our picks for both the best liquid kids’ multivitamin (Liquid Morning Multivitamin) and the best option for toddlers (Organic Toddler Multivitamin Liquid Drops). Like all of our other top picks, Mary Ruth’s vitamins are third-party tested and produced in GMP-certified facilities. And, like our top pick, First Day, these products are Clean Label Project Certified (this means they’re extensively safety tested for purity).
Now, Mary Ruth’s Liquid Morning Multivitamin is made for all ages — from as young as one year old up to teens and adults 14 and older. However, we’re only focusing on the %DVs for ages 1-3 and 4-13, as noted on the Supplement Facts label. For both age groups, there are nutrients up to and well over 100% DV; however, similar to OLLY, they’re all water-soluble B vitamins.
Biotin is available in the highest amounts, at 313% (for kids 1-3) and 500% (for kids 4-13). But it’s a B vitamin, so any excess will be excreted in the urine. And, as experts note, it’s “very difficult to overdose on biotin.”39 So, as with OLLY, we’d prefer to see %DVs under 100%, but at least they’re all water-soluble.
Turning to Mary Ruth’s Organic Toddler Multivitamin Liquid Drops, this USDA-Certified Organic product has only two nutrients that hit 100% exactly: vitamin D and vitamin B12. While the latter is water-soluble, the former isn’t. However, vitamin D deficiency and insufficiency are fairly common in infants and toddlers, especially those who are breastfed or receive little sun exposure.40 Too little vitamin D can lead to adverse effects in young children, such as rickets.41 Because of the risks and the rate of insufficiency, we’re far more understanding of Mary Ruth’s decision to include 100% of the recommended daily value of vitamin D for toddlers.
Taste-wise, Mary Ruth’s Liquid Morning has a raspberry-like flavor, but — because it’s entirely unsweetened — it’s rather bitter and has a bit of a “vitamin-y” aftertaste. This is especially true when you have to take larger doses (like for teens and adults), but it isn’t quite as bad when it’s a smaller, kid-sized amount. The Toddler Multi Drops, on the other hand, are quite tasty; they almost have a Creamsicle-like flavor (a blend of orange and vanilla). There is a bit of stevia used in these drops, however, and it can be noticeable if you’re not used to it, so toddlers may easily pick up on the aftertaste until they adjust over time.
One big drawback of Mary Ruth’s vitamins is that they’re often out of stock. But when they are available for purchase, you can either get them as one-time purchases or subscribe to save 10% on recurring deliveries. This is a pretty standard discount, if not a bit low, but any savings opportunities are appreciated. Here’s how Mary Ruth’s pricing breaks down:
Liquid Morning Multi | Toddler Multi Drops | |
---|---|---|
Servings per bottle | 378 (ages 1-3); 63 (4-13); 32 (14+) | 30 |
One-time purchase price | $42.95 | $24.95 |
One-time cost per serving | $0.11-$1.34 | $0.83 |
Subscription cost | $38.66 | $22.46 |
Subscription cost per serving | $0.10-$1.21 | $0.75 |
Mary Ruth’s Liquid Morning is the most expensive of our top kids’ multivitamin picks in terms of up-front cost. The only one that goes above its price is First Day’s Teens’ Defense Starter Pack ($79) — but that’s a two-product bundle containing a multivitamin and a probiotic, so it’s not really fit for an equal comparison.
However, if you plan on giving Liquid Morning to a child aged 1-3, the product will last you a little over an entire year. That turns a $42.95 single-purchase up-front cost to around only $3.58 per month. If the initial cost weren’t so high, Liquid Morning would most definitely be our best budget pick, but as it stands, OLLY’s Multi Worms still wins that title for its overall value.
Best with adaptogens
Photo by Innerbody Research
Llama Naturals, similar to First Day, offers a plant-based, vegan, organic kids’ multivitamin with nutrients derived solely from a blend of fruits and vegetables. Something that differentiates it from our top pick, though, is the fact that it contains a pair of adaptogenic mushrooms: shiitake and maitake. While this does make it unsafe for kids with mushroom allergies, the two functional fungi may be able to help children’s bodies respond better to stressors and potentially boost their immune systems (based on some animal studies).42 43
Pivoting to the vitamin content, Llama Naturals makes this product for kids 2-3 and 4+ years old. The former age group gets quite a lot of vitamin content — perhaps too much. For children aged 2-3, Llama Naturals provides 80% or more of every single nutrient included, and five of them go up to or above 100% DV.
However, unlike OLLY and Mary Ruth’s high-dose water-soluble vitamins, two of Llama’s components are fat-soluble and can be risky: vitamin A and vitamin K1. The following list details the risks and the %DV of both for kids aged 2-3 in Llama Naturals’ vitamin:
Due to these risks for young children, we recommend waiting until your child is in the 4+ age range before giving them Llama Naturals vitamin. For kids in that age group, Llama Naturals provides a nice, moderate 50% DV of nearly all the vitamins, with the only 100% DV nutrient being vitamin D. That, plus the potential of the functional mushrooms (as explained previously), could make Llama Naturals a good option for kids aged 4+ who are in need of additional immune system support.43 44
On the manufacturing side, Llama Naturals kids’ multivitamin is made in Germany, like our top pick, First Day. It’s hard to figure this out at first, as the website FAQ answers paint a bit of a confusing picture, but the vitamin content is made in the U.S. from globally sourced ingredients, and the gummies themselves are made in Germany. This means the gummies are held to the same strict regulations as food during production and undergo random testing.4
In terms of taste, these gummies (at least the strawberry ones) were our testers’ least favorite of the bunch. There was little to no strawberry flavor to be found, only the taste of vitamins and some bitterness. Though we didn’t have a chance to try them, perhaps the cherry ones cover the taste better. But ultimately, if non-picky adults found the gummies less than appealing, Llama Naturals may be a bit tough for a younger, pickier eater to manage.
Like Mary Ruth’s, Llama Naturals offers a 10% discount on subscriptions. With or without the subscription discount, these vitamins are priced pretty average. The list below details the pricing information (both flavors — cherry and strawberry — cost the same).
Note: Kids aged 2-3 get 45 servings out of a bottle, while those who are 4+ get 30.
One-time purchase | Subscription | |
---|---|---|
Price | $26.95 | $24.26 |
Cost per serving (ages 2-3) | $0.60 | $0.54 |
Cost per serving (ages 4+) | $0.90 | $0.81 |
The Llama Naturals website notes that a subscription should bring the cost per serving down to $0.75, but the math doesn’t add up to that. It's actually around 10-20 cents higher or lower than that, depending on your child's age.
Like First Day, Llama Naturals offers a money-back guarantee on your first purchase, though its policy is 15 days shorter than First Day’s (30 days versus 45).
Best with added fiber
Photo by Innerbody Research
It may be surprising to learn that up to almost 30% of children worldwide suffer from persistent constipation. Researchers note that more than half of these children have a fiber intake below the recommended minimum daily intake. With fiber intake being low in a majority of children who consume a typical Western diet, a multivitamin that includes some fiber could help alleviate or prevent digestive upset.45
SmartyPants Kids Multi & Fiber won’t cover your child’s entire recommended daily intake (roughly 20-30g per day), but it could be the 4g boost they need to meet that goal — or at least get a bit closer to it.46
Along with fiber, these vitamins include 100mg of omega-3s (EPA and DHA) from fish oil. This isn’t nearly as much as the 625mg from Barlean’s Omega Pals, but it could be a nice bit of additional support for your child’s heart, eye, and brain health.
In terms of vitamin and mineral content, only vitamin D and B12 hit the 100% DV mark. The others have DVs ranging from as little as 1% (sodium) to 63% (folate), but most are around 20-50% DV. As we’ve noted before, 100% DV of either vitamin D or vitamin B12 isn’t too concerning. We’d prefer to see less, but these aren’t very worrisome vitamins to have in higher concentrations.
Taste-wise, SmartyPants Kids Multi & Fiber is pretty middle-of-the-road — they’re not delicious, but they’re not terrible, either. We will note that the texture of each gummy can vary; one of our testers encountered a mushy one and a pretty hard one in the same four-gummy dose. So kids who are sensitive to textures may not be too keen on these.
When you try to purchase these vitamins online, the SmartyPants website redirects you to the company’s official Amazon store. Because of this, the prices frequently fluctuate (as they tend to do on Amazon). Generally, though, Kids Multi & Fiber goes for around $20 per bottle. Current prices at the time of writing are:
We’re not entirely sure why SmartyPants sells a 22-day supply option; it’s a fairly odd number of days, and purchasing that option doesn’t result in that much of a lower price. Additionally, since these are sold through Amazon, you can’t return them or get a refund, as they’re “non-returnable due to food safety reasons.” (The same applies to Barlean’s products if you purchase through its Amazon store.)
Best kids’ omega-3
Photo by Innerbody Research
Barlean’s Omega Pals Hooty Fruity Tangerine is one of a couple top picks in our kids’ vitamin guide that don’t actually contain vitamins or minerals (similar to First Day’s probiotics). Instead, this sustainably sourced fish oil product contains another important nutrient: omega-3s. It also includes a selection of ingredients specifically designed to promote better eye health.
Each Barlean’s Omega Pals flavor contains a different amount of omega-3s, and the other ingredients may vary, too. However, with how much screen time kids get on average — over half of school-aged children spend at least two hours in front of screens each day — we felt the additional ingredients for promoting eye health were particularly important.47 Also, this product offers a tasty, easy-to-take alternative to swallowing large fish oil pills. All of this added up to us choosing Barlean’s Hooty Fruit Tangerine option as the best omega-3 supplement for kids.
Insider Tip: If Barlean’s interests you but you’d prefer your child to have a vegetarian or vegan omega-3 supplement, then the company’s “Sensational Straw-Nana” flavor uses flaxseed in place of fish. This option doesn’t include the ingredients for eye health, but it does offer a blend of omega-3s, omega-6s, and omega-9s — and it’s entirely vegan-friendly.
Now, before delving into the details of the other ingredients, let’s first examine the omega-3 content of this product. Barlean’s Omega Pals Hooty Fruity Tangerine contains 625mg of omega-3s (far more than the 100mg of omega-3s from SmartyPants’ multivitamin).
In comparison, the current daily recommended amounts of omega-3s for kids per day are:48
So, each 1½ tsp serving of Barlean’s Hooty Fruity Tangerine (625mg total omega-3s) gives kids aged 1-3 almost their entire daily requirement, kids 4-8 around two-thirds of it, and kids 9-13 about half. For young children, who may be a little more difficult to convince to eat omega-3-rich foods, this could serve as an ideal alternative.
Pivoting to the remaining ingredients, let’s examine the potential benefits of these other inclusions.
Lutemax 2020 comprises lutein (6mg), zeaxanthin (1mg), and astaxanthin (1mg). Though those three are listed separately on the Supplement Facts label, they’re technically part of that one proprietary ingredient. Some research from 2017 found that this trio may improve sleep quality, headache frequency, eye strain, eye fatigue, and visual performance measures in adults who have extensive screen time.49
And a more recent 2024 study on 60 children found that supplementation of lutein and zeaxanthin improved “visual and cognitive performances” while reducing “eye strain and eye fatigue.”50
In a 2016 in vitro study, a component of blueberries, pterostilbene, was found to protect the human cornea from certain types of inflammation and oxidative stress. Researchers note that pterostilbene may be particularly effective in protecting the cornea from the effects of dry eye.51
In a 2011 study, researchers found that a compound in grape seed extract, proanthocyanidin, appears to protect human eye lens cells from oxidative stress, thereby reducing the risk of cataract development.52
Moreover, omega-3s themselves can also promote better eye health.28 So, as you can see, current research suggests that Barlean’s Hooty Fruity Tangerine may be able to help protect your child’s vision. Of course, if you have any pressing concerns about your child’s vision, taking them to a doctor is recommended.
This product is available either directly from the Barlean’s website or from its official Amazon store. At this time, we recommend purchasing from Amazon — the prices tend to be lower, and you can save more with the subscriptions there. Here’s how the costs differ between the two at the time of this writing:
Interestingly, the subscription price from the Barlean’s website is the exact same as the one-time purchase price on Amazon. But the subscription price from Amazon is definitely the best deal out of your purchase options. However, you will have to keep in mind that, like SmartyPants’ vitamins, this product can’t be returned to Amazon once it’s purchased.
Best iron for kids
Photo by Innerbody Research
Hiya Kids’ Daily Iron is our choice for the best iron supplement for kids due to a few reasons:
Let’s take a bit to break down why each of those reasons is important. First off, carbonyl iron has been noted by researchers as a form of the mineral that may “substantially” reduce or eliminate “the risk of iron poisoning in children.”53 Further demonstrating its safety, a 2016 animal study on carbonyl iron toxicity found that it led to no damage or significant alterations to multiple body systems.54
In terms of efficacy, one study found that chewable carbonyl iron tablets worked better than a traditional ferrous sulfate solution treatment for iron-deficient children. The group taking the tablets experienced significantly better outcomes after three months.55
The inclusion of vitamin C is important because it’s essential for helping the body to absorb iron. It’s especially vital for promoting the absorption of non-heme iron, which is found in vegetables.56 This means that Hiya’s iron supplement not only provides iron but also could help kids absorb more iron from the foods they eat.
Pivoting to the product itself, we like that a dose of this supplement is one chewable tablet. Compared to something like SmartyPants’ four-gummy serving, a once-daily single chewable tablet is much easier to manage. These tablets may not taste the best, but having to chew only one makes it a bit better.
And finally, even though carbonyl iron may be harder for kids to take too much of, an iron overdose is still particularly dangerous for kids.21 Because of this, we greatly appreciate Hiya’s use of a childproof bottle.
Like with First Day, one of the biggest drawbacks of Hiya’s iron supplement is its pricing. Each bottle of Hiya’s Kids’ Daily Iron is $30, or $1 per day. Also, there are no repeat delivery discount opportunities since all orders are on a recurring basis; you can’t just buy Hiya supplements once. However, you can save 50% off your first order using code INNERBODY to bring that cost down to $15, or only $0.50 per day.
Taking a quick look at comparable supplements on the market, which have the same ingredients but triple the servings, there are several that cost nearly half or less of what Hiya does. However, those comparable supplements are on Amazon with no indication of third-party testing for safety. So, you may be paying more money with Hiya, but it could be for peace of mind.
If you aren’t keen on giving your child a multivitamin or supplement — or if you’re unsure whether it’s the right choice for them — there are some alternative ways to help support their general health and well-being.
Perhaps one of the best, all-natural ways for your child — and everyone else — to get enough vitamins and minerals is by eating a well-balanced diet. Many foods contain several of the nutrients included in multivitamins, making it easier to meet your child’s daily needs solely with their daily meals.57
A healthy diet may also substitute for other supplements, like iron. If you’re concerned about your child getting enough of this mineral, adding more iron-rich foods to their diet (like spinach, eggs, beef, chicken, and peas) could be a solution.58
Though it’s quite a bit different from eating healthy or taking a supplement, spending time outside can give kids much-needed vitamin D.59 As vitamin D is an essential vitamin for absorbing calcium and maintaining proper bone health, a deficiency can be dangerous for kids. As noted in a 2013 review, “In children, inadequate concentrations of vitamin D may cause rickets and/or symptomatic hypocalcemia, such as seizures or tetany.”60
That same review goes on to note that “the primary source of vitamin D is sunlight exposure,” meaning that more than just a daily multivitamin can help your child get enough of this essential nutrient.
If you have a specific concern regarding your child’s health and well-being, then making an appointment to speak with their doctor is ideal. They can help you determine the best course of action to meet your child’s unique needs — which may or may not include taking a multivitamin or other supplement.
Sources
Innerbody uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.
Inside the Bottle. (2022). Trend spotlight: Children’s health supplements are booming — analysis. New Hope Network.
German Federal Institute for Risk Assessment. (2018). Frequently asked questions on food supplements. BfR.
Mayo Clinic & Mattke, A. (2022). Should I give multivitamins to my preschooler? Mayo Foundation for Medical Education and Research (MFMER).
Olson, J., Ameer, M., & Goyal, A. (2023). Vitamin A toxicity. StatPearls Publishing.
Vu, K. T., Kim, E., Cho, H., Park, H., Kim, K., Chun, S., Koo, T., Lee, H., Paik, H., & Shim, M. (2022). A pilot study on the effect of formulation and individual muscle mass on vitamin C absorption in randomized clinical study. Journal of Food Science, 87(6), 2757-2765.
Ahmed, M. Z., Gupta, A., Warsi, M. H., Ali, A. M., Hasan, N., Ahmad, F. J., Zafar, A., & Jain, G. K. (2022). Nano matrix soft confectionary for oral supplementation of vitamin d: stability and sensory analysis. Gels, 8(5), 250.
Stielow, M., Witczyńska, A., Kubryń, N., Fijałkowski, Ł., Nowaczyk, J., & Nowaczyk, A. (2023). The bioavailability of drugs — the current state of knowledge. Molecules (Basel, Switzerland), 28(24), 8038.
Chen, Y. L., Tsukada, H., Milanovic, S., Shi, L., Li, Y., Mao, Y., Koblan, K. S., & Galluppi, G. R. (2023). Comparative bioequivalence of tablet and capsule formulations of ulotaront and the effect of food on the pharmacokinetics of the tablet form in humans. Neurology and Therapy, 12(3), 815-832.
Carbone, P., Douglas, J., Thomas, J., Tutsch, K., Pomplun, M., Hamielec, M., & Pauk, D. (2000). Bioavailability study of oral liquid and tablet forms of α-difluoromethylornithine. Clinical Cancer Research, 6(10), 3850-3854.
Environmental Working Group. (2014). How much is too much? EWG.
National Library of Medicine. (2023). Vitamins. MedlinePlus.
National Library of Medicine. (2024). Hypervitaminosis A. MedlinePlus.
Levita, J., Wilar, G., Wahyuni, I., Bawono, L. C., Ramadaini, T., Rohani, R., & Diantini, A. (2023). Clinical toxicology of vitamin D in pediatrics: A review and case reports. Toxics, 11(7), 642.
Cleveland Clinic. (2022). Hypercalcemia. Cleveland Clinic.
Johnson, L. (2024). Vitamin E excess. Merck Manual Consumer Version.
Owen, K. & Dewald, O. (2023). Vitamin E toxicity. StatPearls Publishing.
Johnson, L. (2024). Vitamin K excess. Merck Manual Consumer Version.
Reddy, D. & Pandey, S. (2023). Kernicterus. StatPearls Publishing.
National Library of Medicine. (2023). Vitamin K. MedlinePlus.
U.S. Food and Drug Administration. (2024). How to understand and use the Nutrition Facts label. FDA.
National Library of Medicine. (2023). Iron overdose. MedlinePlus.
Hojsak, I., Fabiano, V., Pop, T. L., Goulet, O., Zuccotti, G. V., Çokuğraş, F. C., Pettoello-Mantovani, M., & Kolaček, S. (2018). Guidance on the use of probiotics in clinical practice in children with selected clinical conditions and in specific vulnerable groups. Acta Paediatrica, 107(6), 927-937.
Victoria State Government Department of Health. (n.d.). Vitamins and minerals. Better Health Channel.
National Institutes of Health. (2022). Choline. NIH.
Davani-Davari, D., Negahdaripour, M., Karimzadeh, I., Seifan, M., Mohkam, M., Masoumi, S. J., Berenjian, A., & Ghasemi, Y. (2019). Prebiotics: Definition, types, sources, mechanisms, and clinical applications. Foods (Basel, Switzerland), 8(3), 92.
Golen, T. (2021). What are postbiotics? Harvard Health Publishing.
Ji, J., Jin, W., Liu, S. J., Jiao, Z., & Li, X. (2023). Probiotics, prebiotics, and postbiotics in health and disease. MedComm, 4(6), e420.
Cleveland Clinic. (2022). Omega-3 fatty acids. Cleveland Clinic.
Cleveland Clinic. (2022). Vitamins for kids: Do children really need supplements? Cleveland Clinic Health Essentials.
Dawkins, R. (n.d.). Do kids need vitamin supplements? Johns Hopkins Medicine.
Lee, Y. K., Low, K. Y., Siah, K., Drummond, L. M., & Gwee, A. (2012). Kiwifruit (Actinidia deliciosa) changes intestinal microbial profile. Microbial Ecology in Health and Disease, 23.
Sato, S., Arai, S., Iwabuchi, N., Tanaka, M., Hase, R., & Sakane, N. (2023). Effects of heat-killed Lacticaseibacillus paracasei MCC1849 on the maintenance of physical condition in healthy adults: A randomized, double-blind, placebo-controlled, parallel-group study. Nutrients, 15(15).
Dimidi, E., Christodoulides, S., Scott, S. M., & Whelan, K. (2017). Mechanisms of action of probiotics and the gastrointestinal microbiota on gut motility and constipation. Advances in Nutrition, 8(3), 484-494.
Sagawa, T., Okamura, S., Kakizaki, S., Zhang, Y., Morita, K., & Mori, M. (2013). Functional gastrointestinal disorders in adolescents and quality of school life. Journal of Gastroenterology and Hepatology, 28(2), 285-290.
Saps, M., Moreno-Gomez, J.E., Ramírez-Hernández, C.R., Rosen, J.M., & Velasco-Benitez, C.A. (2017). A nationwide study on the prevalence of functional gastrointestinal disorders in school children. Medical Bulletin of the Children's Hospital of Mexico, 74(6), 407-412.
Kang, S., Park, M. Y., Brooks, I., Lee, J., Kim, S. H., Kim, J. Y., Oh, B., Kim, J. W., & Kwon, O. (2021). Spore-forming Bacillus coagulans SNZ 1969 improved intestinal motility and constipation perception mediated by microbial alterations in healthy adults with mild intermittent constipation: A randomized controlled trial. Food Research International, 146, 110428.
Siddiqui, A., Haider, R., Aaqil, S. I., Vohra, L. I., Qamar, K., Jawed, A., Fatima, N., Adnan, A., Parikh, V., Ochani, S., & Hasibuzzaman, M. A. (2024). Probiotic formulations and gastro-intestinal diseases in the paediatric population: A narrative review. Annals of Medicine and Surgery (2012), 86(5), 2836-2847.
UCLA Health. (2022). Should you take gummy vitamins? UCLA Health.
Bistas, K. & Tadi, P. (2023). Biotin. StatPearls Publishing.
Gordon, C. M., Feldman, H. A., Sinclair, L., Williams, A. L., Kleinman, P. K., Perez-Rossello, J., & Cox, J. E. (2008). Prevalence of vitamin D deficiency among healthy infants and toddlers. Archives of Pediatrics & Adolescent Medicine, 162(6), 505-512.
Chanchlani, R., Nemer, P., Sinha, R., Nemer, L., Krishnappa, V., Sochett, E., Safadi, F., & Raina, R. (2020). An overview of rickets in children. Kidney International Reports, 5(7), 980-990.
Cleveland Clinic. (2022). Adaptogens. Cleveland Clinic.
Vetvicka, V., & Vetvickova, J. (2014). Immune-enhancing effects of maitake (grifola frondosa) and shiitake (lentinula edodes) extracts. Annals of Translational Medicine, 2(2), 14.
Aranow C. (2011). Vitamin D and the immune system. Journal of Investigative Medicine: the official publication of the American Federation for Clinical Research, 59(6), 881-886.
Salvatore, S., Battigaglia, M. S., Murone, E., Dozio, E., Pensabene, L., & Agosti, M. (2023). Dietary fibers in healthy children and in pediatric gastrointestinal disorders: A practical guide. Nutrients, 15(9), 2208.
Cleveland Clinic. (2020). How much fiber do children need? Cleveland Clinic Health Essentials.
Qi, J., Yan, Y., & Yin, H. (2023). Screen time among school-aged children of aged 6-14: A systematic review. Global Health Research and Policy, 8, 12.
Academy of Nutrition and Dietetics. (2020). Do kids need omega 3 fats? Eat Right.
Stringham, J. M., Stringham, N. T., & O'Brien, K. J. (2017). Macular carotenoid supplementation improves visual performance, sleep quality, and adverse physical symptoms in those with high screen time exposure. Foods (Basel, Switzerland), 6(7), 47.
Parekh, R., Hammond, B. R., Jr, & Chandradhara, D. (2024). Lutein and zeaxanthin supplementation improves dynamic visual and cognitive performance in children: A randomized, double-blind, parallel, placebo-controlled study. Advances in Therapy, 41(4), 1496-1511.
Li, J., Ruzhi Deng, Hua, X., Zhang, L., Lu, F., Coursey, T. G., Pflugfelder, S. C., & Li, D. Q. (2016). Blueberry component pterostilbene protects corneal epithelial cells from inflammation via anti-oxidative pathway. Scientific Reports, 6, 19408.
Jia, Z., Song, Z., Zhao, Y., Wang, X., & Liu, P. (2011). Grape seed proanthocyanidin extract protects human lens epithelial cells from oxidative stress via reducing NF-кB and MAPK protein expression. Molecular Vision, 17, 210-217.
Gordeuk, V. R., Brittenham, G. M., McLaren, C. E., Hughes, M. A., & Keating, L. J. (1986). Carbonyl iron therapy for iron deficiency anemia. Blood, 67(3), 745-752.
Zhu, Q., Qian, Y., Yang, Y., Wu, W., Xie, J., & Wei, D. (2016). Effects of carbonyl iron powder on iron deficiency anemia and its subchronic toxicity. Journal of Food and Drug Analysis, 24(4), 746-753.
Farias, I., Colpo, E., Botton, S., & Silveira, R. (2009). Carbonyl iron reduces anemia and improves effectiveness of treatment in under six-year-old children. Revista Brasileira de Hematologia e Hemoterapia, 31(3).
Cleveland Clinic. (2023). Should you take iron with vitamin C? Cleveland Clinic Health Essentials.
Harvard Medical School. (2021). Best source of vitamins? Your plate, not your medicine cabinet. Harvard Health Publishing.
Cleveland Clinic. (2023). 52 foods high in iron. Cleveland Clinic Health Essentials.
Mead M. N. (2008). Benefits of sunlight: A bright spot for human health. Environmental Health Perspectives, 116(4), A160-A167.
Lee, J. Y., So, T. Y., & Thackray, J. (2013). A review on vitamin D deficiency treatment in pediatric patients. The Journal of Pediatric Pharmacology and Therapeutics: JPPT: The Official Journal of PPAG, 18(4), 277-291.
Cleveland Clinic. (2024). Oxidative stress. Cleveland Clinic.